Michael Bloomberg Spent More Than $900 Million on His Failed Presidential Run

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It was a billion-dollar flop.

Michael R. Bloomberg put in far more than $900 million on his unsuccessful bid for the White Property by the conclude of February, a spectacular sum and the most ever for a self-funded politician in American record. But it was not more than enough to support the billionaire candidate get a one state prior to he dropped out of the 2020 Democratic presidential major in early March.

Mr. Bloomberg, the previous mayor of New York City, poured far more than $500 million into tv advertising and $100 million on electronic ads throughout the class of his approximately 100-working day campaign, according to a new submitting built Friday with the Federal Election Commission. He expended tens of millions of bucks more on a raft of media consultants, pollsters and electronic strategists, the submitting confirmed.

Mr. Bloomberg paid out extra than $15 million for polling, which include $11.5 million to the firm of the pollster Douglas Schoen. He expended more than $11 million on the firm developed by advertisement-maker Bill Knapp to operate on the 2020 campaign and an additional $4.8 million on the firm of Jimmy Siegel, another ad-maker. He directed $45 million to Hawkfish LLC, a personal electronic agency he owned and produced prior to he entered the race. Extra than $30 million was used on immediate mail. And a lot more than $1 million on foods for his staff members that swelled to extra than 2,000 in a several short months.

Mr. Bloomberg had expended intensely because his late and unorthodox entry into the race in November 2019. He established out to skip the very first four principal states in February — Iowa, New Hampshire, Nevada and South Carolina — and in its place use his personal fortune to compete starting up with the Super Tuesday contests on March 3 when far more than a dozen states and 1,357 delegates ended up up for grabs.

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