Name: Peter Maiden

Age: 36

Hometown: Wildes Meadow, a smaller city outside Sydney, Australia.

Now Life: In a two-bed room, wander-up condominium in the Williamsburg portion of Brooklyn with his spouse Bugs their 5-thirty day period-old daughter, Indigo and a canine named Kevin Bacon.

Assert to Fame: Mr. Maiden is a founder and C.E.O. of Convicts NYC, a boutique artistic agency in Greenpoint, Brooklyn, with a hip consumer roster that includes Ian Schrager and the Surf Lodge in Montauk. Very last week, the agency launched “We are NY Tough,” an uplifting online video montage narrated with snippets from Gov. Andrew M. Cuomo’s coronavirus briefings. The two-minute video has additional than 1.5 million views on Twitter and has been shared by Hillary Clinton, Katie Couric, Ellen DeGeneres, Diddy and the governor himself.

Massive Crack: Just after successful a gold medal for Australia at the 2002 Entire world Rowing Junior Championships, Mr. Maiden attended the University of California, Berkeley, on a rowing scholarship. In 2007, Mr. Maiden appeared on “I’m from Rolling Stone,” an MTV fact sequence in which aspiring journalists competed for a task at the new music magazine. “I didn’t earn, but Jann Wenner” — the magazine’s proprietor at the time — “took me underneath his wing and gave me a work as video clip director on employees,” Mr. Maiden claimed. “I roamed the United States interviewing artists and finding myself into the appropriate sort of trouble.”

Latest Project: In March, Convicts NYC unveiled “Electric Wave,” an arty four-minute homage to browsing featuring Stephanie Gilmore, a seven-time world browsing champion. The film, which was sponsored by Audi, was filmed at Kelly Slater’s Surf Ranch, an synthetic browsing lake in California’s Central Valley.