The Man Behind Cuomo’s NY Tough Video

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Title: Peter Maiden

Age: 36

Hometown: Wildes Meadow, a smaller city outside the house Sydney, Australia.

Now Life: In a two-bedroom, wander-up condominium in the Williamsburg segment of Brooklyn with his spouse Bugs their 5-thirty day period-outdated daughter, Indigo and a canine named Kevin Bacon.

Claim to Fame: Mr. Maiden is a founder and C.E.O. of Convicts NYC, a boutique artistic company in Greenpoint, Brooklyn, with a hip client roster that features Ian Schrager and the Surf Lodge in Montauk. Last week, the agency released “We are NY Challenging,” an uplifting video montage narrated with snippets from Gov. Andrew M. Cuomo’s coronavirus briefings. The two-moment movie has extra than 1.5 million views on Twitter and has been shared by Hillary Clinton, Katie Couric, Ellen DeGeneres, Diddy and the governor himself.

Big Split: Immediately after successful a gold medal for Australia at the 2002 Earth Rowing Junior Championships, Mr. Maiden attended the University of California, Berkeley, on a rowing scholarship. In 2007, Mr. Maiden appeared on “I’m from Rolling Stone,” an MTV fact collection in which aspiring journalists competed for a work at the music magazine. “I didn’t earn, but Jann Wenner” — the magazine’s owner at the time — “took me below his wing and gave me a occupation as movie director on workers,” Mr. Maiden stated. “I roamed the United States interviewing artists and obtaining myself into the suitable kind of difficulties.”

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